Golf is increasingly becoming a popular sport. There are many golf courses available, both in the city and the country. Golf course managers are taking every initiative to ensure their courses are well-maintained to increase the consumer base. They seek to understand the golfers in a particular market to help them formulate effective marketing strategies. Knowing exactly what the golfers are looking for in a course helps the managers to accommodate the needs and wants of the golfers. The factors considered by golfers when choosing courses include:
The golf course should be located conveniently for regular play. Many of the golfers look for courses that are not too far. This gives them the opportunity to practice their game any day without having to travel too far. Therefore, golfers living in the country will often look for courses in the country. For those living in the city there are many golf clubs available to choose from.
The cost is a big issue for many people when selecting a golf course. Their budget plays an important role in determining the choice of the course. However, if you are looking for an opportunity to get the best out of your golfing experience, you may be required to spend more, because the quality of the course is highly dependent on the money invested for maintenance.
Many of the golfers look for the opportunity to hit their ball half way across the town. However, if they cannot keep the ball on the fairway, away from the bunkers, and in the direction of the flag this is not helpful for your game. Accuracy is very important because once the player gets the opportunity to achieve reasonable consistency; they get the chance to build distance. Therefore, golfers look for golf course layouts that fit the style of their play- they consider the hazards and width of the course. They also determine the length of the course, avoiding courses that are too long. The green of the course should be in an excellent condition. Furthermore, the golfer may need to consider the difficulty of the course for their level of play.
· Management & golfers
The attitude of the management of the golf course and other golfers is an important consideration. Golfers seek for courses where the management and other golfers are friendly. Many times, golfers will choose a golf course that is recommended by people they respect.
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